With some mixed feelings but certainly no regrets, I have finally come to the decision that I have been putting off for a number of years now. Nubian Underground, the African hip-hop website is changing its focus from African hip-hop music, to issues related to Africa especially in the area of human rights and general humanitarian issues. My heart simply has not been in pursing African hip-hop music as the sole focus of Nubian Underground as can be evidenced by the fact that I have not been regularly updating the site content, nor have I been accepting new content from writers and artists in Africa or Diaspora.
There are a number of reasons why I have decided to do this, but before I go into that, I must give you a bit of a background on why I started Nubian Underground in the first place.
I have always been a huge hip-hop music and rap fan starting with the Sugar Hill Gang, Grand Master Flash and the Furious Five. Then over the years, as the music became more violent and vulgar, I was at first shocked yet intrigued and I totally loved it. I am talking about groups like 2Live Crew, NWA, Ice-T and later, Mobb Deep, Wu Tang etc. But hip-hop was not really popular in Kenya till around the mid to late 80s during the break-dance craze and when the break-dance craze died down, so did the general interest in hip-hop. But I and a few still loved the music hip-hop and continued to collect the tapes. After I came to the US, boosted my collection of hip-hop and even hosted a hip-hop show on a collage radio station… I really loved my hip-hop!
So what changed? Why did I stop listening to hip-hop?
A number of different things happened. First, as I grew older and matured, I started getting less and less impressed by the language being used and the message behind the music. I grew tired of the negative messages and the corrosive language many rappers were using. At the same time, there was a lot of hip-hop coming out but a lot of it, strictly speaking from a musical point of view, a lot of the music was not that great nor memorable. Thirdly, I got introduced to electronica, and more specifically Drum and Bass. I started drifting towards artists like Goldie, Dom and Roland, Doc Scott, Andy C etc… Then finally, I decided that I needed to take my Christian faith more seriously and I dedicated my life to the Lord Jesus. All these, but especially becoming a believer, really made me not enjoy listening to hip-hop.
But then I started listening to African hip-hop and one thing that really struck me was the comment that was made by one of the member of the Dep-low-matz who talked about trying to make it in the rap business and how tough it was to get decent equipment, record deals, recognition etc. I realized that hip-hop was finally growing in Africa and for many; hip-hop represented a way for them to make an honest living. This is the reason I started Nubian Underground. The hope was that by featuring various artists and giving them publicity that their talent, skills and drive plus the internet would help give them the publicity they needed and that they would be recognized, African hip-hop could grow and that these struggling artists would be able to earn a living.
Yet, the same thing was also happening to African hip-hop as had happened to hip-hop. Many artists, who I would otherwise say were really talented, have moved in the same direction as their American counterparts. The more I listened to the music, the less I enjoyed it. I don’t really want to go into any specifics suffice it to say that I don’t listen to African hip-hop any more.
So what about Nubian Underground then? Should I simply shut down the site? This is what I have been struggling with over the last few years. On one hand, I sort of know what I want to do with the site. I want to make the site one that is socially relevant to the issues Africa is facing. By this I mean that I want turn the site into a ‘magazine’ for lack of a better word where I can feature news, information and articles related to the issues and problems Africa faces, be it poverty, tyranny, corruption, disease, at the same time, I am also interested in opening the site to bloggers and journalists who are interested in contributing related news and information articles and posts that are Africa related. In this way, Nubian Underground may be able to help change perceptions in and out of Africa about Africa. Hopefully Nubian Underground can get Africans thinking more about what they can do to help Africa and their fellow brothers and sisters instead of the tribalistic, clan based or self centered thinking that seems to be ingrained in Africans in general.
Hence going forth, Nubian Underground will no longer be featuring African hip-hop music exclusively. Certain artists, who fit the strict criteria with regards to their music and message will still continue to appear, but the focus of Nubian Underground will be much more socially conscious in general and will be constantly evolving as necessary to align with the overall goals and objectives of the Nubian Underground Foundation…